China's EDM Festival Behemoth Eyes Asian Ecosystem Dominance
A2LiVE, the market leader in China's explosive electronic dance music industry, has officially announced today the addition of a newly-formed executive role in the organization's Shanghai headquarters. New York City business development exec Eric Reithler-Barros will be joining the senior leadership team as Managing Director and Chief Commercial Officer. Mr Reithler-Barros will be charged with driving the Asian expansion and development of the pioneering entertainment company by heading multiple divisions including brand partnerships, talent management (A2ARTIST), bookings (Strobe Light Talent), streaming music platforms (DianYinTai), and A2LiVE's forthcoming DJ/music production academies and record label groups.
Reithler-Barros will report to Eric Zho, A2LiVE's CEO and founder.
"We are thrilled to welcome a 'double threat' that has not only two decades of functional experience in media and international business development, but also nearly three decades inside the world of electronic dance music", said Zho. "His rare combination of talents and specialized knowledge will add tremendous velocity to expansion of our core businesses, while developing innovative new products and services to complement them".
"It's no secret that China represents the largest and most nascent market potential for dance music culture in the world", added Eric Reithler-Barros. "Nothing could be more exciting than to engage it from multiple new angles, hand in hand with the talented staff and board of this visionary company".
Mr Reithler-Barros' management experience ranges from Fortune 50 telecom companies to music technology startups. He lists achievements in the past 20 years around the world at companies such as Netscape, Johnson & Johnson, Screaming Media, Lime Wire, Verizon, and Level 3 Communications. He served as Vice President Global Partnerships at SFX Entertainment Inc, the former $1B American conglomerate that took over the worldwide electronic music industry in 2013, acquiring powerhouse brands like Tomorrowland, Stereosonic, ID&T/Sensation, and Beatport. Eric was instrumental in leading large worldwide partnerships such as Viagogo ($75M) and Mastercard. He additionally brings to A2LiVE his 27 years of knowledge as a passionate insider within the international electronic music community as a promoter, artist, performer, music producer, label owner, editorial commentator, curator, and lifelong advocate of the genre.
He attended Thunderbird School Of Global Management, where he earned an MBA in international business in 1999.
A2LiVE is a live entertainment company based in Shanghai, and is the premier guiding force of the live electronic music industry in China today. Its mission is to become the leading vertically integrated electronic music platform in Asia, bringing the biggest and best destination electronic music experiences, music, video, news, and culture.
Since inception, A2LiVE has showcased many well-known international and homegrown artists in China including Axwell & Ingrosso, Skrillex, Hardwell, Afrojack, Dash Berlin, Avicii, David Guetta, Wang Lee Hom, Benny Benassi, Afrojack, Cazzette, Icona Pop, Oliver Heldens, Far East Movement, Pitbull, Kanye West, Incubus and many more.
A2LiVE's "Budweiser STORM" electronic music festival toured 5 markets in 2016 and energized 250,000 festival goers, with multiple new cities coming online in 2017. This year also marks the launch of DianYinTai (streaming electronic music service), growth of A2LiVE's artist management holdings (A2ARTIST and Strobe Light Talent), unveiling of its new DJ/production academy and record label divisions, and other related businesses. Find out more at www.a2live.cn .